Designate Your Melissa
Micro-site · going-out group chats

Every group chat has a Melissa — the friend whose name gets yelled from the sidewalk at 2am. The user types that friend's name and answers four quick multiple-choice prompts about them (who picks up on the first ring, who keeps emergency snacks, who has carried someone's heels home), and the app issues a laminated-ID-styled Melissa Designation card: the friend's name, a tier from Probationary Melissa to Melissa Emeritus, three duty tags (door duty, hair-holding, damage control) keyed to the answers, and a seal reading certified drunk-and-outside first responder. The card is built to be dropped…

5×5 bingo · Cultural-discourse Twitter

Micro-site · WNBA reaction-image group chats
!["Remember who you are, [demographic]" monologue card](https://rjuhvljdfacdybthhuam.supabase.co/storage/v1/object/public/posters/remember-who-you-are-demographic-trend.png)
One-shot poster · hyper-specific TikTok micro-demos

Micro-site · millennial-parent toddler-content group chats

Micro-site · absurdist-humor TikTok remixing the demands song

One-shot poster · women aged 16-30 on country-TikTok captioning t…