OTHER · X humor posters and brand social teams

The KitKat Heist: Assemble Your Crew

Micro-site · X humor posters and brand social teams

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The KitKat Heist: Assemble Your Crew
What it does

You type up to five names from your group chat and each is cast into the crew that pulled off the 400,000-bar KitKat robbery — every name gets a heist codename, a specialized role (the wafer whisperer, the getaway forklift driver, the inside man at the cocoa depot), and a one-line rap sheet, composed into a single grainy Ocean's-Eleven-style "the crew" poster. The poster is the share, dropped back into the chat that inspired it. The funny is treating a low-stakes candy theft with full cinematic heist gravitas and casting your actual friends as the masterminds. The hook is a pre-cast demo crew …