OTHER · brand-account Twitter / marketing-meme economy

KitKat Heist Crew Lineup

Micro-site · brand-account Twitter / marketing-meme economy

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KitKat Heist Crew Lineup
What it does

A grid of six pre-rendered "candy crew" characters is shown (KitKat-Driver, M&Ms-Lookouts, Twix-Demolitions, Skittles-Distraction-Specialist, Reese's-Mastermind, Snickers-Muscle), each with a portrait card and a one-line resume in police-blotter prose. The user taps to assign four crew roles for their own confection-truck heist: who drives, who's on lookout, who blows the lock, who runs distraction. The four picks compose into a single "Crew Lineup" card with mug-shot frames, a fake heist date and route, an estimated payload in metric tons of confection, and one short hand-authored paragraph d…